After just having raised their Series A, and in the process of building out their entire marketing team—from CMO to content writing—Spontana was looking for immediate support to get their digital marketing and demand gen engine up and running.
Services
Goals
We started by mapping ideal customer personas across paid search and social channels to establish a foundation for growth. From there, we developed an overall channel strategy designed to simultaneously grow brand awareness, lead generation, and pipeline development. Through systematic channel testing, we determined both the lead volume capacity and lead quality characteristics of each platform, enabling us to identify the optimal use case and strategic role for every channel in the media mix.
Through a series of “always on” paid social campaigns, we achieved continuous performance and efficiency improvements, steadily reducing cost-per-click while maintaining lead quality. By carefully identifying target personas and market segments, we consistently hit target metrics for both lead volume and cost-per-lead. As the strategy evolved to place greater emphasis on driving awareness and site traffic at the top of the funnel, we successfully hit benchmarks around target conversion rates, demonstrating effective audience engagement across the customer journey.
