Case Study

Spotnana

Spotnana is a Travel-as-a-Service platform that provides modern infrastructure for the travel industry, helping companies transform the travel experience for their employees and customers.

By the Numbers

106%

increase in IS across converting non-brand KWs

40%

lower CPLs vs platform benchmarks

31%

MoM Growth

Goal

Fresh off their Series A raise , and in the process of building out their entire marketing team — from CMO to content writing — Spotnana was looking for immediate support to get their digital marketing and demand gen engine up and running.

Our main goals were to:

  • Develop a paid media strategy focused on saturating the PDC market across key converting channels
  • Focus on increasing their single-match ticket sales & grow their database YoY
  • Design & develop ad creative for both teams
  • Strategy

We worked with their ticketing platform (SeatGeek) and the Timbers & Thorns to establish a consolidated, iterative strategy that would ensure maximum efficiency on Meta. This included – updating campaigns to optimize towards the correct pixel using SeatGeek’s custom conversions, consolidating campaigns to get better learning overtime, and testing various styles of ads beyond just match-specific or highlight reels.

Results

Adapting to Communication Styles: Digital communication varies greatly from traditional methods. Couples need to adapt and understand each other’s preferred styles, whether it’s texting, emailing, or video calls. This helps in reducing misunderstandings and fostering better communication. Balancing Online Interaction: Digital age relationships often involve an online component. Couples should discuss and agree on their digital interaction levels, including social media usage, online friendships, and digital footprints that they are comfortable with.

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