Density

Goal

As a Series D startup, Density was ready for a digital marketing program — from the need to update its CRM platform to building top-of-funnel awareness to harnessing bottom-of-funnel demand. Our main goals were to:

• Update CRM infrastructure from Pardot to Hubspot, including cleanup of records and connection of LinkedIn leads
• Identify new ideal customer profiles and target industries
• Build a scalable demand generation program to consistently pull in leads for the sales team
• Identify and qualify leads to understand marketing and sales funnel relationship

Results

Through our tailored growth strategy and ongoing optimization, we successfully increased Density’s qualified demo requests while significantly improving the efficiency of their paid social campaigns. We helped establish a sustainable growth framework that positioned Density for continued success in the competitive space analytics market.