Portland Timbers

Goal

Coming out of the Covid-era of sports, the Portland Timbers & Thorns were looking to expand their fanbase by taking something transactional – like buying a ticket – and making it relational, building a deeper affinity for their teams. Our main goals were to:

• Develop a paid media strategy focused on saturating the PDC market across key converting channels
• Focus on increasing their single-match ticket sales & grow their database YoY
• Design & develop ad creative for both teams

Strategy

We worked with their ticketing platform (SeatGeek) and the Timbers & Thorns to establish a consolidated, iterative strategy that would ensure maximum efficiency on Meta. This included – updating campaigns to optimize towards the correct pixel using SeatGeek’s custom conversions, consolidating campaigns to get better learning overtime, and testing various styles of ads beyond just match-specific or highlight reels.

Results

After implementing key changes at the start of launch and iterating based on conversion & sales data throughout the season, we were able to drive an 8-9x increase in sales at a 6x lower cost YoY. Not only that, but we laid the groundwork for driving efficient single-match ticket sales on Meta, successfully revamping creative, messaging, campaign structure & audience approach.